JANUARY 2019

Welcome to a new year! We hope the Spring semester has started well for you and your students! We took full advantage of the break and have plenty to share with you this month.

We also have a new podcast in the works, so be on the lookout for that. In the meantime, we urge you to subscribe and catch up on previous episodes of Render's Experiences!


The world as we have created it is a process of our thinking. It cannot be changed without changing our thinking.
— Albert Einstein

READING

Trail Blazers’ Game-Day Posters Are Often First Shot Against Opponents

We’re often asked to help clients brainstorm on memorabilia for visitors. Almost every school gives a t-shirt emblazoned with the school’s name to visitors (“It makes them a walking billboard furor school!), so it’s no longer a unique or special takeaway. This article in the NYT highlights how the Portland Trail Blazers are balancing memorabilia, generating buzz, and authenticity. 


WATCHING

Black Mirror: Bandersnatch

We all want what we want when we want it. Enter Netflix’s Black Mirror series with an interactive movie called Bandersnatch. Throughout watching, you make choices on how to advance the movie, similar to a Choose-Your-Own-Adventure book. With 5 different endings but lots of different paths to get you to those endings, you can spend hours customizing your movie experience.

Inst@famous

Netflix’s Inst@famous may get under your skin (setting expectations!), but the format is unique. Set up in short 8 - 10 mini-documentaries about individuals who claim fame via Instagram, you go on a complete journey through their rise to social influencer in a short amount of time. Similar to our last Render Raves discussing Buzzfeed’s move toward shorter content, Inst@famous falls in line with the same approach.


EXPERIENCING

If you’ve ever eaten at a Maison Kayser bakery and cafe, you know it’s pretty authentic to its French roots. Check out this map in a restroom in one of their NYC locations. The map shows you locations of their bakery and cafe locations in France. It tells a story of authenticity and history without words or explanation (and is an easy way to bring decoration to an otherwise dull restroom). And now, pass the croissants.

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