AUGUST 2018

It feels like every year September sneaks up and school is back in session.

There is a new Render's Experiences podcast on the way. Be sure to subscribe on Apple Podcasts and be the first to hear it.

Fall visit season is upon us. Make sure your ambassadors are ready to face the w̶o̶l̶v̶e̶s̶ prospective families. If you are in the Northeast, we highly recommend {More} Steps To Being Memorable. Check the link to find out more and get your team registered.


The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.
— Bill Gates

READING

“Lit” is Over, and Other Things You Can Pay Teens To Teach You 

Every time someone asks us if prospective students are going to like __________ (fill in the blank - this promotion item, this tee shirt design, this Instagram post), our response is the same: we’re not 17-year-olds. You have to go the source you have at your fingertips to understand what is “cool” enough to connect these days - your ambassadors and current students.


WATCHING

Generation Wealth 

A project that started in 2008 for photographer Lauren Greenfield has been produced into a book, a museum exhibition, and now, a documentary film. The film’s focus is Americans’ growing obsession with wealth, materialism, celebrity culture, and social status. Wonder why parents are so obsessed with their kids going to a “brand name” institution? Read and watch.


EXPERIENCING

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Plenty of brands and experiences still kick it old school when it comes to guest engagement. This global map at Long Trail Brewing Company (VT) is definitely getting used. It’s right inside the door to the brewery so everyone can drop a pin before grabbing a beer.