April 2018

Every month we round up all the best things we've read, watched, or experienced and share it all with you! 

A new episode of Render's Experiences is on its way. In the meantime, check us out on Apple Podcasts! Make sure you subscribe so you never miss a show.

“The single biggest problem in communication is the illusion that it has taken place.”
— George Bernard Shaw


Stop Asking About My Kid's College Plans

We’ve been preaching to clients about this notion that bragging about the “status” of college choice can often outweigh other factors for families. This opinion piece from a parent in the thick of the process supports that notion. Enjoy this vent from a family trying to navigate the college admissions world. 

Building a StoryBrand: Clarify Your Message So Customers Will Listen

This book explores how to utilize the seven universal elements of effective storytelling for your brand. TL;DR: Simplify your brand message so people can understand it. Also, Donald Miller, the author, has a podcast and talked about the book in this episode.



The Dating Project

We read a really depressing article last year in the Atlantic about how teen dating has drastically decreased since the first iPhone was released in 2008. A Boston College professor noticed the same trend and started offering her students extra credit for going out on dates. Now, her work has been turned into a limited release film. We didn’t get to see it in theaters earlier this month, but we’re definitely on the list for DVD release. 


Recently on a trip to Washington DC, Brittney Joyce (Senior Consultant) visited the Newseum. Outside the building are daily newspaper front pages representing all 50 states. The staff prints these every morning before 6 am. If the Newseum can do this, can you and your staff make time to customize a welcome slide show or parking signs for your visitors?