JuNE 2018

We can't believe June has already come and gone. This month was dedicated to conferences and celebrating clients. We were in Milwaukee for the 25th Annual CIVSA conference. Check out Brittney Joyce's wrap up on our blog.

There is a new Render's Experiences podcast up. Trent Gilbert joins us as a special guest to talk about the ultimate experience economy, Walt Disney World.

In case you missed it, we were featured in Octane, enrollmentFUEL's quarterly magazine, talking about the basics of what families are asking while on campus and three best practice examples from our clients that have "disrupted" their campus visit to better suit prospective families.


“You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.”
— Walt Disney

READING

 

Why Empathy is the Key to a Positive Brand Experience

The word “experience” is tossed around a lot these days. All too often, “experiences” are described in a way devoid of the emotions they require to make an impact. Experiences should not be transactional; they should be transformational. The missing piece in your campus visit experience may be empathy. This opinion piece from AdWeek makes the case that although you want lots of things from your customer, your experience needs to be all about them.

What Do Kids Do on Private Jets?

We’ve been preaching for years about how millennials and now Generation Z demand experiences and memories from brands. Remember My Super Sweet Sixteen? Generation Z has kicked it up a level. This one speaks for itself. 


Watching

 
 

The Test & The Art of Thinking

With high schools dropping AP courses and throngs of colleges joining the test-optional movement, enrollment management will undoubtedly look very different over the next several years. Which is why we are marking our calendars to see The Test during the NACAC Annual Conference in Salt Lake City (September 28, 6:30 - 8PM).

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Netflix's Lost In Space. A remake of the 1960s classic. While the perils of the Robinson family are set in the future, the familial relationship is in the here and now. This is one of the best portrayals of the Generation X/Generation Z relationship we often preach. Plus, it's full of kick-ass women! 


Experiencing

College websites are not so good at helping drive students toward a campus visit that meets their needs. We often expect students to come prepared with knowing their intended major, their extracurricular interests, and more. Take a cue from the cult running brand, Brooks. If you’re new to Brooks, they are one of the best shoe and apparel makers for serious runners, but selecting a shoe for beginner runners can be intimidating. Brooks makes it easy with this online tutorial aimed to guide you through the process. It’s approachable, easy-to-use, and, ultimately, makes the sale.


Client Spotlight

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Recently, on a visit to Marietta College (OH), we dug in on these delicious cookies found in their welcome center! Many welcome centers put out cookies and snacks for their guests, but they miss telling the story behind the authenticity and connection to the college. Marietta’s cookies were born out of an entrepreneurial competition hosted annually on campus. With their $10K prize, the students founded Slice of Life cookies, and we’re so glad they did (YUM).