Experience is everything. We often look outside of higher education for inspiration in the experience economy. As an exclusive part of the client experience, we offer excursions in Atlanta led by Render team members to gain another viewpoint on the staging of experiences.
The ATL — capital of Georgia and the New South, Atlanta is a Sunbelt boomtown and experiential hub.
Tied for #3 of cities with the most Fortune 500 companies (UPS, Home Depot, Delta, Southern Company) and the world’s busiest airport (serving 94,430,785 passengers last year); Atlanta is all about business.
#6 in college student population is becoming a more popular “college city” and many stay after they graduate and others move after graduating from college all over the country. A young, youthful city, Atlanta is experiencing a major urban renewal. A recent study places Georgia as the No. 1 Major Film production. Ahead of UK, Canada and California.
Centennial Olympic Park
Most of the experiences are located in Downtown Atlanta, centered around Centennial Olympic Park, adjoining Pemberton Place in the Fairlie-Poplar Historic District.
The 1996 Centennial Olympic Games ushered in the first wave of urban renewal. The park was home to media centers, sponsor pavilions and gatherings. The relocation of The World of Coca-Cola from Five Points/Underground Atlanta kickstarted the “experiences” development in the area and around the park.
The Georgia Aquarium was a gift from Home Depot co-founder Bernie Marcus (the other co-founder, Arthur Blank owns the Falcons and spearheaded development of the new Mercedes-Benz Stadium).
Coca-Cola also donated the land for the Center for Civil and Human Rights.