Cornell University, Ithaca, NY
Over the years, our work at Cornell has included an audit of their daily campus visit program, consulting towards assessment, and options for relocation of their visitor center. More recently, we've collaborated with Cornell on accepted student/yield events.
With seven undergraduate colleges and some 600 buildings on its 2000+ acres of vast, hilly campus, navigating Cornell can seem daunting at first. But with an admission culture of hospitality and access, Cornell is committed to helping accepted students and their parents make emotional connections to Ithaca, the campus, faculty and staff, current students, and most importantly, with each other. It was important that students also connect to their specific College as much of the student identity is defined by being a part of that specific College. So we recommended less general "programing" and more focus within each school. Accepted students have meals, meet with current students/ambassadors and participate in engaging activities that connect them with each other (so they leave feeling like they are already part of the Cornell community).
Additionally, elements and events that celebrate them were recommended and incorporated into the accepted student experience.
Planning sessions, ideation, and brainstorming with Undergraduate Admission as well as admission reps from each College had the overarching goal of providing an consistent "Cornell experience," but then an even more customized, College-specific one that allows each individual student the chance to connect to Cornell on a deeper, more robust level. Spring 2016 is the first cycle since our recommendations and we look forward to the outcomes.