This time 10 years ago, campus visit consulting began with our first client, Rider University (NJ). We've learned quite a bit along the way and have witnessed many successes with our hundreds of clients. Reflecting on those 10 years, here are 10 quick observations on how the campus visit industry has improved and changed in a decade:
1. The campus visit is now a priority
More savvy presidents, VP’s of enrollment/marketing, and Deans/Directors of Admission are investing in their campus visits with both budgets and people.
2. Campuses look better
Providing placed-based education means the place needs to look better. Investing in the aesthetic is the more the norm.
3. Better bathrooms
“Where are the restrooms?” is the most frequently asked question by visiting families—and now leadership knows it and is investing in making bathrooms better for guests.
4. Welcoming spaces/places
From application processing offices in basements to admissions offices that feel like a county government office, more and more schools have renovated or built facilities that are welcoming, hospitable, and comfortable for guests.
5. Full-time focus
"Director of Campus Visits” (or the like) is becoming more the norm: Professional, focused, non-traveling, non-recruiting positions that make the visit their only priority.
6. Millennial staffers "get it"
Raised on experiences, in the experience economy, and part of better campus visits themselves, millennial admissions staffers get the power and importance of the campus visit.
7. Stories, not scripts
When empowered and trained, student guides ambassadors embrace storytelling and families connect and learn more.
8. Our nomanclature is frequently spoken
We always hear our clients, fans, and others use our terms like, “Wall Estate,” “Brands are Mirrors,” “It’s all about the Experience,” and “Sense of the Butt!”
9. CIVSA has grown in size and scope
Collegiate Information and Visitor Services Association has set conference attendance records and their 3rd annual SDI Student Development Institute had nearly 300 tour guides and ambassadors from across the country attending.
10. Increasing number of companies dedicated to the campus visit
From virtual tours, to apps, visit-scheduling software, and competing campus visit consulting enterprises; a campus visit industry is emerging. Everyone wins because families are having better experiences when they visit and enrollment leaders are being more strategic in the crafting of their campus visits.
There’s still much to improve, but we thought it right to pause, ponder, and celebrate how far the campus visit has come. It’s been an honor to be a thought and best practice leader. This video is a quick "THANK YOU!" to the many people who helped us get here and continue to believe in the power of the campus visit.