renderthevisit

Authenticity & Airport Seating

Render's Jeff Kallay recently visited our client Monmouth College (IL). While flying out of the Quad Cities/Moline, IL airport, he noticed this new seating option.

John Deere is headquartered in Moline, and he loved how the airport embraced the authenticity of their area and celebrated Moline's largest employer.

We love the #DeereSighting hashtag.

We love the #DeereSighting hashtag.

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In your visitor center, instead of the usual furniture, what if you brought in seating that emulated your sports arena, library, chapel, or other popular campus spots?

Client Brag: The University of Pennsylvania

Photo credit: Michael Warren, Daily Pennsylvanian

Photo credit: Michael Warren, Daily Pennsylvanian

Our client, the University of Pennsylvania, has been hard at work the past few years making many changes to their campus visit experience.

We've long been champions of people (not programs) and stories (not stats). Proud that Penn is adopting the same philosophy!

Read the article from The Daily Pennsylvanian detailing all the changes their admissions offices and the Kite and Key Ambassadors have implemented!

Kudos, Penn!

Photo credit: Michael Warren, Daily Pennsylvanian

Photo credit: Michael Warren, Daily Pennsylvanian

Photo credit: Michael Warren, Daily Pennsylvanian

Photo credit: Michael Warren, Daily Pennsylvanian

FCNY18 & The Campus Visit: DryBar

Alli Webb and Brittney Joyce: FCNY16

Alli Webb and Brittney Joyce: FCNY16

Render followers know we're fans of the Fast Company Innovation Festival. This past October, Render's Brittney Joyce and Dani Napier spent a week in NYC traversing the city to pick up lessons from the world's most innovative brands.

We often use DryBar as an example of the evolution of The Experience Economy: getting people to pay for something they didn’t know they needed AND being able to charge a premium price for that product/service.

What has Co-Founder Alli Webb learned among the way? Here are a couple lessons we thought were useful for you & the campus visit:

Brittney Joyce: Mid-blowout with hair that was 90% dry shampoo.

Brittney Joyce: Mid-blowout with hair that was 90% dry shampoo.

  1. There are a lot of copycat studios that have cropped up over the years offering blowouts. Alli said she used to be obsessed about what those studios were doing and how much they emulated the experience staged at DryBar. After a while, she stopped caring. She realized that although they offer a similar service, they’ll never be able to fully understand the thought and intentionality within the DryBar experience (ie: how they hang mirrors on the walls directly behind chairs for a customer’s turnaround reveal).

  2. The people of DryBar are everything to their experience, and hiring the right person is critical. How does Alli ensure the people they hire are the right people? She does a “cultural interview” where managers just hang out with candidates for a while and talk. If the candidate seems friendly and cool, then they get to blowout someone’s hair.

What does this mean for the visit?

  1. Stop being obsessed with the school down the road or your major competitor. We often share best practices with our clients, but no one approach to the campus visit is right for all institutions. You have to be true to your culture and design a visit that authentically reveals your campus DNA.

  2. Usually campus visit coordinators or staff members hire students, and we often find that staff members hire students who share their own personality traits (aka, we hire people just like us). Involve as many people in the hiring process to ensure you’re getting the right person for the job, and think about ways to include more rounds in a selection process other than an interview.

TL;DR: Just be you and think psychographics (not demographics) when hiring or selecting tour guides.

DryBar Co-Founder Alli Webb dishing all things authenticity.

DryBar Co-Founder Alli Webb dishing all things authenticity.


Client Brag: University of Puget Sound

We love brands with a little sense of humor. This handout at the University of Puget Sound proves you can still look polished while having fun.

These drink tickets for accepted students allow for a coffee break at some point during their customized visit. Since admitted students will be bouncing between faculty, class visits, coaches, tours, and admissions, a caffeine break (at one of their three delicious PNW coffee shops on campus) is a must.

Thanks to our creative colleagues at the University of Puget Sound for allowing us to share!

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FCNY18 & The Campus Visit: Nordstrom Men's Store

Render followers know we're fans of the Fast Company Innovation Festival. Last October, Render's Brittney Joyce and Dani Napier spent a week in NYC traversing the city to pick up lessons from the world's most innovative brands.

In the coming months, we'll be publishing a series of blog posts with lessons from #FCFestival. What did we learn that can be applied to the campus visit? First up, the new Nordstrom's Men Store!

Standing tall on W 57th Street, Nordstrom has opened it's first store dedicated to providing men a tailored (pun intended) shopping experience.

Based on their research, priorities for this store included:

  • Providing opportunities for customization and personalization
  • Making convenience and efficiency a priority
  • Elevating services to high-end amenities

Sound familiar? These are all priorities we see in research about the campus visit and anecdotal observations of family behavior during visits.

How did Nordstrom translate these priorities into a new physical space?

  • Personalization/Customization
    • Levi's Tailor Shop
    • Build-your-own-suit experience
    • Complimentary personal shopping
  • Convenience & efficiency
    • Express return (customers can process their own returns at a kiosk inside the main doors)
    • Store-to-door (free same-day delivery in NYC for online orders)
  • Elevating services
    • Shoe shine bar (serves cocktails, food)
    • Full cafe and bar in clothing area (they'll bring you a cocktail to the dressing room)
    • Tailoring services
    • Barber, shaving "shop"

TL;DR: Nordstrom is elevating on-demand services and making the shopping experience all about YOU.

Translation: What can you be doing on a daily basis that allows guest to customize their campus visit experience and make it all about them? And when they do have a request on the day of their visit, are you able to make it happen?

Washi Tape: Not Just for Taping

Aesthetics matter. Every time we're on a campus, we take loads of photos for our clients of positive, negative, and missed cues, many of which are rooted in the aesthetics of campus.

We often think that investing in aethetics of building interiors is going to be expensive. Installing art, painting, designing and installing large graphics, wrapped windows... it's can be a daunting task (but well worth the effort).

But during our travels, we've started to see college students take aesethics into their own hands. Without big resources to make interiors more fun and festive, they are turning to a cheap option to spruce things up - washi tape.

Check out some of the examples from our travels. Can you invest in washi tape and let your students take it from there?

Uncomplicated Visitor Announcements: Butcher Paper

Can we pause to appreciate this Snickerdoodle, Oatmeal Chocolate Chip, and vanilla ice cream sandwich? Drool.

Can we pause to appreciate this Snickerdoodle, Oatmeal Chocolate Chip, and vanilla ice cream sandwich? Drool.

Like we always say: Everyone's favorite word is their own name. It's one of the reasons we love seeing visitors welcomed by name the day of their visit in your welcome center.

Campus visit folks welcome visitors by name in a variety of ways: monitors with a digital slideshow, dry erase boards, chalkboards, printed posters... you name it, we've seen it (and love them all equally).

But on a recent trip to The Cookie Monstah in Danvers, Massachusetts, we stumbled upon this great butcher paper installation used to display daily specials. Huh. What a great idea. It's easy to install, easy to maintain, is a fun/creative way to display names, can be used for other announcements, and more.

Butcher paper. Give it a try.

Even more in love with the branded painters tape securing the bottom to the wall.

Even more in love with the branded painters tape securing the bottom to the wall.

Client Brag: University of Richmond

Shout out to the University of Richmond for crafting this campus visit mailer promoting their rockin' dining hall.

It would have taken a lot for this severe arachnophobic to visit UR as a high school student, but... cookies > fear of spiders.

We love the mailer for its focus on the importance of food, the explanation of nickname (D-Hall), and, most importantly, the "pro tip." A big kudos to their team for pulling prospective families into the experience of eating lunch on campus and giving them the toolkit to fit in like a Spider.

Thanks to our great colleagues at UR for allowing us to share!

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Three Cheers for Chalkboards

Why do displays for your Welcome Centers have to be overly designed, stuffy, and outdated the moment you print them?

Three cheers for our clients who've chosen to install chalkboards and use them in fun, purposeful ways in their daily campus visits! They're modern, timeless, and, again, FUN.

(Also included: a few of our most recent favorite chalkboards in our experience excursions!)

Lessons from Vacation: Washington D.C.

We've written in the past about how welcome centers are moving toward more static displays and the rise of sidewalk graphics for wayfinding/storytelling.

While visiting Washington, D.C. for a Spring Break trip, many examples were found of both. Check out the photos and captions below for inspiration toward a better visitor experience. 

The Newseum: floor decals at the East/West Berlin Wall exhibit. 

The Newseum: floor decals at the East/West Berlin Wall exhibit. 

The Newseum: using static displays to engage visitors in conversation. 

The Newseum: using static displays to engage visitors in conversation. 

Ford's Theatre: static display engaging visitors in conversation.

Ford's Theatre: static display engaging visitors in conversation.