Render followers know we're fans of the Fast Company Innovation Festival. This past October, Render's Brittney Joyce spent a week in NYC traversing the city to pick up lessons from the world's most innovative brands.
Over the last several months, we've published a series of blog posts with lessons from #FCFestival. What did we learn that can be applied to the campus visit? And stay tuned for #FCNY19 posts as Brittney returns for the 2019 Innovation Festival in November.
NowThis News is an online media outlet, popular for publishing news stories through Facebook and other social media platforms. Their main focus is to humanize news stories and bring young social media users news that matters.
We spent time at their headquarters learning about how they connect with a young audience online and what they've learned in a few short years (the company was founded in 2012).
Lessons from NowThis:
- The biggest rule in governing what they publish is: "Would our followers discuss our content with friends later tonight? And understand it enough to accurately share the story?"
- They attempt to keep their staff between 22 - 27 years old to stay relevant to an under 30 audience.
- Information heavy stories are too much for younger audiences. They have to break stories up. NowThis Snapchat has become one of their most trafficked platforms.
Translation for the campus visit:
- Is your campus visit designed from a youthful perspective? Have you asked your tour guides lately if they enjoy the visit or if guests seem to enjoy it?
- Can you imagine a prospective parent going to dinner with another parent and saying "You know, we were on tour at this university, and they have 1 million books in their library!" No, we can't either. Snooze. What are you saying on tour that will actually get shared? (Hint: the answer is stories.)
TL;DR: Keep it short and youthful. Tell interesting, memorable stories.