We've always said: A little humor can go a long way. If you've been following our blog, you know our Senior Consultant, Brittney Joyce, has a gamer son, Cameron. As Cameron prepared to attend PAX East 2019 in Boston this March, he purchased a hot game among the board game circuit: Exploding Kittens. Owned and created by the company that produces The Oatmeal comics, it's meant to be edgy and silly.
When the package arrived, it included a personalized receipt complete with cartoon which promoted another new game made by the company, You've Got Crabs.
If a company selling thousands of games can include one of these in each package, what can you be doing to ensure personalization (and a bit of humor) for your audience?