Aesthetics/Esthetics

Client Brag: Texas Tech University

Texas Tech University is a branding machine, and we love it.

As part of campus wayfinding and aesthetics/esthetics, we often tell clients they must remind visitors what campus they are on and what building they are inside throughout the tour. On a recent visit to TTU, we saw (Render) textbook dust mats that check both those boxes. And one more - school colors!

Time to step up your dust mats!

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Client Brag: Fort Lewis College

Adding graphics and enhacing the aesthetic doesn't have to be expensive. When you have an older building (especially with cinderblock walls), a little paint goes a long way in helping the space feel updated and relevant.

Take inspiration from our client Fort Lewis College (Durango, CO). A little paint + a mountainscape design = a fresher hallway.

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Authenticity & Airport Seating

Render's Jeff Kallay recently visited our client Monmouth College (IL). While flying out of the Quad Cities/Moline, IL airport, he noticed this new seating option.

John Deere is headquartered in Moline, and he loved how the airport embraced the authenticity of their area and celebrated Moline's largest employer.

We love the #DeereSighting hashtag.

We love the #DeereSighting hashtag.

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In your visitor center, instead of the usual furniture, what if you brought in seating that emulated your sports arena, library, chapel, or other popular campus spots?

Washi Tape: Not Just for Taping

Aesthetics matter. Every time we're on a campus, we take loads of photos for our clients of positive, negative, and missed cues, many of which are rooted in the aesthetics of campus.

We often think that investing in aethetics of building interiors is going to be expensive. Installing art, painting, designing and installing large graphics, wrapped windows... it's can be a daunting task (but well worth the effort).

But during our travels, we've started to see college students take aesethics into their own hands. Without big resources to make interiors more fun and festive, they are turning to a cheap option to spruce things up - washi tape.

Check out some of the examples from our travels. Can you invest in washi tape and let your students take it from there?

Three Cheers for Chalkboards

Why do displays for your Welcome Centers have to be overly designed, stuffy, and outdated the moment you print them?

Three cheers for our clients who've chosen to install chalkboards and use them in fun, purposeful ways in their daily campus visits! They're modern, timeless, and, again, FUN.

(Also included: a few of our most recent favorite chalkboards in our experience excursions!)

Client Brag: James Madison University

Boring elevators are so 1853. If you're in the midst of a remodel, renovation, or looking to tackle an easy aesthetic issue, take a cue from our client James Madison University.

Recently, they moved into a new space. They took advantage of blank space on elevator doors by wrapping them with campus landscapes to make it feel as though you were exiting into campus.

Bonus: They have both a summer and winter edition to help guests understand JMU experiences all the seasons.

How do you use your elevators to help showcase campus and tell stories? Tag us on Facebook, Instagram, Twitter, or your blog with #renderthevisit.

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Sidewalks: Not Just for Walking

Let's face it: our faces point down when walking these days. Mostly because we're all walking with a supercomputer in our hands. 

So why do we keep putting up expensive wayfinding on signage? Many businesses and colleges are moving to sidewalk graphics and paint to make announcements and get visitors where they need to be. 

Can you start using your sidewalks more?

It's an Instagrammable World

We understand. Colleges are academic. But, at some point, we have to realize that if we want visitors to engage social media during their campus visit, we have to give them something to photograph other than buildings.

Peruse some of our favorite instagrammable moments and photo opportunities in today's photographic-centric climate.

Is your campus ready to install an instagrammable moment to engage visitors?

Maximizing Wall Estate

We all have blank walls on college campuses. You walk by them and daydream of the possibilities - large graphics, storytelling, outcomes of your current students.

Our Principal, Trent Gilbert, long ago coined the term "Wall Estate." Your Wall Estate is the lot of those blank walls just begging for something, anything to help tell your institutional story.

Our client, Hofstra University, is seizing the opportunity to make the most of their Wall Estate! Since our visit earlier in 2017 (Hofstra makes moves fast!), they've implemented a campus-wide branding campaign to add more color, spirit and storytelling to bridges, stairwells, buildings and, most importantly, their Welcome Center.

Way to go, Hofstra! We're so PROUD of your hard work!

Photo credit: Andrew Cohen (Associate Director for Campus Visit, Office of Admission, Hofstra University)

Transforming Big Hills

The dreaded uphill walk on tour. Yeesh. Your tour guides joke about it being our cardio for the day, but after the third or fourth hill, we're pretty much over it.

Check out how The Biltmore Estate in Asheville, NC transformed an uphill walk into something easier, safer and more enjoyable for guests. Small, incremental steps take a little leg work (pun intended) out of battling against the uphill walk.

Worth passing along to your facilities management folks for consideration? We think so. Our legs will thank you.

And here's Brittney. Turning another family outing into a blog post for Render. 

And here's Brittney. Turning another family outing into a blog post for Render.