Best Practices

Client Brag: University of Richmond

Shout out to the University of Richmond for crafting this campus visit mailer promoting their rockin' dining hall.

It would have taken a lot for this severe arachnophobic to visit UR as a high school student, but... cookies > fear of spiders.

We love the mailer for its focus on the importance of food, the explanation of nickname (D-Hall), and, most importantly, the "pro tip." A big kudos to their team for pulling prospective families into the experience of eating lunch on campus and giving them the toolkit to fit in like a Spider.

Thanks to our great colleagues at UR for allowing us to share!

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3 Things for Your Back-to-School Checklist

It's that time of year when we say "It's that time of year!" A phrase typically accompanied with "Where did the summer go?!" and "August already?!" We know you're busy preparing for students to return to campus and making preparations for a new crop of visitors to hit your campus this fall. 

3 quick things you want to ensure are on your Campus Visit Back-to-School checklist: 

1. Open dates for the Fall 2018 semester and plans to open Spring 2019 dates soon. 
Many families are booking campus visits while their availability is being challenged by upcoming holidays, family obligations, sports/plays/student activities commitments, senior activities and dances, SAT/ACT dates, and more. Your calendar should be up and ready for them to see you this fall. 

2. A homepage that prominently features a link directly to the visit.
Please don't make us hunt for the campus visit and your registration (or navigate through pages of paragraphs trying to woo us to visit). Get visitors as quickly to a calendar and details as possible. Take a cue from our clients Lynn University, Ramapo College of New Jersey, and Seattle University.  

3. Solid Ambassador Training.
New ambassadors, veterans, students who don't remember anything after the long summer; you have them all back, and now what to do with them? Trainings, retreats and workshops will look different based on your resources and ambassador group, but if there is one thing that should be included, it's this - walk. the. route. together. What works at each stop, what doesn't, where do families get bored, what are the best stories to tell? Share with each other in real time. 

And if you're in or near Boston, Philadelphia, or New York, consider joining us for {More} Steps To Being Memorable. It's our signature ambassador workshop with a little extra somethin' somethin'. 

Not in those areas? Hit us up to learn about you can bring us to campus to be a part of your ambassador training. 

Happy August to all! 

Client Brag: James Madison University

Boring elevators are so 1853. If you're in the midst of a remodel, renovation, or looking to tackle an easy aesthetic issue, take a cue from our client James Madison University.

Recently, they moved into a new space. They took advantage of blank space on elevator doors by wrapping them with campus landscapes to make it feel as though you were exiting into campus.

Bonus: They have both a summer and winter edition to help guests understand JMU experiences all the seasons.

How do you use your elevators to help showcase campus and tell stories? Tag us on Facebook, Instagram, Twitter, or your blog with #renderthevisit.

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Marketing While Caffeinating: Coffee Sleeves

Every Render team member agrees: Coffee is important. Crucial, in fact. We pay a lot of attention to our coffee, especially when it is served in a standout cup or environment. 

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More and more, we're seeing the introduction of custom coffee sleeves. It's a great way to get a message out to guests. Use an everyday item that will surely be seen by lots of folks. You want your morning caffeine? You'll need to take a glance at our message first. 

Two examples: 

First, our Associate Dani Napier spotted custom coffee sleeves at her local coffee shop. The sleeves were used to market the new exhibit at the nearby Salvador Dali Museum in St. Petersburg, Florida. 

Second, custom sleeves caught the eye of our Principal Jeff Kallay on a recent visit to the University of Richmond. These sleeves featured stories about current students. 

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Messages on wooden stir sticks? Fast facts about your institution on sugar packets? What everyday items are your guests using that can be used for more marketing and branding? 

Putting "X" in Visitor Experience: Texas Wesleyan University

We love a good photo opp. And we love traveling in Texas. Everything is bigger - including opportunities for guest interaction. 

On a recent visit to our client Texas Wesleyan University, our campus tour led us to one of the most instagrammable moments of our 2018 travels. 

With a goal to have students use "TxWes" more, this installation helps build school spirit and support their marketing campaign. Brilliant, memorable, and fun. 
 

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