Setting Expectations: Sweet as Pie

The campus visit often serves many audiences, and you're constantly trying to please everyone. We'll be the first to tell you - you can't please everyone in one campus visit. The best you can hope to do is set good expectations on your website, in the registration process, in emails, and during the visit.

While at a diner in Vermont on a family roadtrip this summer, we saw each table had the pop-up below. It's long, but it sets some real expectations about what you can expect from the diner. When we sat down, our server encouraged us to read both sides while she got our drinks.

They put their values out on display and told customers their food may take longer than initially expected. We love how they explained the why and the process as well as their take on being a diner. Also, pie. The pie was indeed delicious (as promised).

How are you setting expectations for your guests?

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 Also, who doesn't love a diner table that comes with a copy of the Constitution?

Also, who doesn't love a diner table that comes with a copy of the Constitution?