Who is visiting campus? What do they want from the campus visit?
The answers to these questions have changed in recent years, and we have found that too many institutions are not adjusting their visit to correspond with those changes. In the latest issue of Octane, enrollmentFUEL's quarterly magazine, Jeff Kallay responds and offers up a solution to those struggling to keep the attention of visiting families. Disrupt Your Campus Visit Experience makes the case for flexible tours and relevant content tailored to the GenX parent and Gen Z student now in the college search process.
The article provides the basics of what families are asking while on campus and includes three best practice examples from our clients that have "disrupted" their campus visit to better suit prospective families.
Is your campus visit relevant to today's audience?