Experience Economy: Yeti

You know the Render Experiences team is all about the experience. And The Experience Economy (our manifesto) tells us you can charge a premium price for a product or service as long as you're staging an experience.

During our recent travels, we were able to experience the new Yeti flagship store in Austin, TX, which is thriving due in large part to their incorporation of many tenets of The Experience Economy.

Three things you should know about this space:

  1. It is the only place (physical or online) in the country where you can customize your Yeti cooler and products with your choice of buckles and latches.

  2. They don't just want to sell you a cooler but also the lifestyle of owning one of their coolers (the bar, cornhole, boat, etc).

  3. In a world where technology is difficult to manage and maintain, they threw people at their customers. Lots of staff around to help chat with you about their products and help you customize your experience.

Biggest missed opportunity: They didn't set expectations about how to best experience the store or why we should explore all the experiential pieces.

Memory we'll have forever: We overheard them tell a customer from Illinois that if he were to customize his Yeti cooler, he'd only be 1 out of about 20 people in the entire state of Illinois to own a customized Yeti. Talk about captializing on the values of discovery and provenance!