Yield Season's Greetings

Spring may be just around the corner, but we know it's far from break time for you.

Render wisdom holds that if you aren't thinking seriously about yield in September, you'll have a big problem on your hands come May 1.

That being said, we know the heat ratchets up this time of year (hey, we've been there).

To help get you through, here are Render's "3 Things" to keep in mind during yield season:

  1. Every action and interaction matters because it says something about your brand. Be intentional; the devil is in the details.

  2. The basics never go out of style. It should go without saying, but we'll say it anyway: Shake hands firmly. Make eye contact. Smile. Return phone calls and emails consistently and more quickly than expected. This stuff is so important.

  3. Be the trusted advisor. For many students, the stress of which school to commit to can be worse than wondering if they will be admitted in the first place. Find ways to put their minds at ease and they may just open up and share what's really at the heart of their decision.

Finally, don't forget to remind everyone that things are going to be okay. After all, there's always Spring Break...

Sending positive vibes and warm "Yield Season's Greetings" to you and yours!

The Render Experiences Team

[Render recommends grabbing your caffeinated beverage of choice (plus snacks of course) and gathering with your staff to discuss. We hope these points will spark conversation about how you'll yield best-fit students—both this season and all year long.]