Next Level Showrooms: Creating Residential Sales Centers

If you've been following Render(ings) for the past year, you know we've mentioned the increased emphasis and attention today's parents place on dining, residential life, and student services during campus visits. Specific to residence life, how do you reveal the breadth and experience of residential living on campus when you show a generic showroom? And does it have to be high-tech?

Recently, I joined some friends as they searched for a new home. A new home, like a residential college experience, is both an intimate product choice and investment.

I really liked how they had these large boards (imaged and finished on a nice solid board) revealed models; photos on one side and floor plans on the other. I watched as the salespeople used them, as did potential buyers. Putting these "in-hand" allowed a tactic sensory moment and also made it more real (vs. digital).

How can you emulate this approach on your campus?

  • A board could have one side listing all the types of halls (community, suite, apartment), who lives there (first-years or upperclassmen), a map of where it is on campus, and exterior and interior (community spaces) photos.

  • The other side could have floor plans of the building/hall as well as the floor plan of room(s) and photos of current students' rooms.

Bonus points for putting them on the walls of your showrooms to help turn the space into a true residential sales center.