Downtown Iowa City, IA is a pretty happening place. Located right next to campus at the University of Iowa, it's a classic Big 10 university town and a quintessential part of the student experience. Like most families touring campuses, they've jampacked a campus visit itinerary that doesn't allow time for a burger or pizza slice at a local student favorite. We challenged the admission team at Iowa to embrace downtown more intentionally and show its connection to the daily life of an Iowa student.
As a result, Iowa Friday Night Live was born!
Starting at 4:30 pm, this visit includes an information session and tour of campus but ends with a tour of downtown, visits to selected restaurants, and an invitation to attend Iowa City's Friday Night Concert Series.
Starting off with only three offerings, each Friday Night Live event hit capacity and was a success! From the mouths of prospective students, here are some of the rave reviews from attendees:
“I think it was important to not only see campus on the tour but also the surrounding community. I can definitely picture myself there now.”
“We loved going to multiple establishments in downtown Iowa City. The owners were courteous, treated us to samples of their food and showed a great interest in our coming to the University. The University and city show a great partnership and offer strong support for students.”
“I liked that I got to see a different, but still very important, side of a university. For a lot of people, the social aspect is vital when considering a college and it was nice to experience that a little bit.”
"We have visited the campus before, but did not take the time to delve into the offerings of the downtown area. And the food offerings were exceptional. Awesome addition!”
“The Friday Night Live tour was amazing. It really showed everything Iowa City has to offer and how accessible it is to campus. We absolutely adored Iowa City! That is a huge selling point for the school.”
“The food tour was really awesome and fun! We have been on several tours now and this one was by far our favorite!”
“We really enjoyed the evening option with added nightlife of downtown. New twist on the college visit!”
Food, hospitality, how the local area embraces the college community, and social life - all important aspects to prospective families showcased here!
Big shout-out and kudos to Kirk Kluver (Director of Admission) and Allanda Hageman (Senior Events and Program Coordinator) at the University of Iowa for taking the risk on this event and sharing their success with our team!
Want to know how they did it? Reach out to their team or let us connect you.
PS. And now we're dying for an Iowa City must-have, Molly's Cupcakes! YUM.