We've said it before: tour guides are the most important people in this process. They have a lot of responsbility in guiding our guests, answering their questions, and being genuine, authentic representatives of their schools.
We love this video from our client, the University of Alabama at Birmingham, because it shows a well-trained ambassador doing one thing really, really well - flipping the question of "Why did I choose UAB?" to "What keeps me coming back to UAB?"
Keep telling stories, Jared! Special shoutout to Tyler Peterson, Executive Director of Admissions and Financial Assistance at UAB, for sharing with us.
Got a cool photo, video or story of good things happening on your campus? Let us brag on you by sending it our way!