Ever have that professor in college that lectured you for 50 intense minutes? Us too. It's exhausting, right? Campus tours can feel the same way. Some guides can spend a full tour talking at families, hardly pausing to breathe (in their defense, they're often trained to share way too much information in a short amount of time).
As part of our Steps to Being Memorable tour guide/ambassador workshop, we talk about the power of silence. There's so much families are taking in for the first time. They need time to process it all, absorb the newness of campus, listen to the sounds and chatter around them and just soak it in.
Today, Adweek featured a commercial from Norway that tells the story of how powerful quiet can be.
Pause from your busy day, watch and enjoy the quiet. And train your tour guides to do the same.