We learned. We hugged. We cheesesteaked!
CIVSA (the Collegiate Information and Visitor Services Association) held their annual conference in Philadelphia last week, and we're still reeling from all the good conversations, brilliant colleagues and fun times. A big shout out to CIVSA, the Executive Board, the Conference Committee and our colleagues - we've been honored to sponsor the CIVSA Annual Conference since 2008, and we thank them for their partnership and support.
Whether you were there or missed out, we're ready to break down our three big takeaways from the conference for you.
- Campus Visit Growth. There has been tremendous growth and momentum to the campus visit industry. CIVSA has grown to over 1000 members and had approximately 600 campus visit professionals in attendance at the annual conference this year. The campus visit has steadily been gaining the recognition it deserves and is now seen as one of (if not THE) the most importance pieces of the recruitment and enrollment of best-fit students. What does this mean for the industry? More and more of our clients are hiring dedicated campus visit professionals. No application reading, no traveling. Just all campus visit, all the time.
- Prior-Prior = Chaos-Chaos The introduction of Prior-Prior financial aid packaging is hitting the campus visit hard. We're seeing an increase of students visiting 4 - 5 times, especially if they committed back in the fall. By the spring, they're already looking for orientation-esuqe programs. What does this mean for you? You may need to think about adding early orientation programs, moving up your accepted student programming earlier in the year and/or adding a spring program for students that deposited in the fall.
- Ambassador Struggles are Real. Conversations, how to handle difficult parent questions, what to wear, how to behave... you name it, they're struggling. If you're still training your tour guides now like you did 5 years ago, it's time to change. Think beyond customer service training. Improv training, networking hours, and even demonstrations on how to shake someone's hand properly may go a long way with this generation.
PS. Pardon our french, but our colleagues are kind of badasses in the campus visit world. Congratulations to our colleagues from several client campuses who were honored as recipients of CIVSA annual awards at the Roaring '20s closing dinner (hence the outfits)!