We don't think you need much more than a Nirvana or NWA album to understand who GenerationX is fundamentally - we're a fairly bitter, cynical people.
As a break in your Fri-YAY, it's time for some pop culture! Each Render team member picked a movie that defines GenerationX (from our perspectives)! Read on for our picks, some short movie clips and the reasons behind our selections.
Jeff Kallay (Principal) - Ferris Bueller's Day Off
All the adults in "Ferris" are angry at him, don’t trust him or, in some form, are out to get him. If we're thinking generational terms, Ferris was most likely born around 1970 and raised in the social upheaval of the 70’s when parenting books said, “Take care of yourself, find happiness and your children will be fine.” Ferris, like many GenXers, probably raised himself and did what most Xers had to do during our childhood - we forged our own path, took care of ourselves and did it with a sense of snark, cynicism and humor. In most cases, we, like Ferris, outsmarted the adults in our lives. He made his own fun and didn't do it with spite or malice but a lust for life! He's a righteous dude, and my favorite GenXer. After all, he did eat pancreas!
Trent Gilbert (Principal) - Wayne's World
Wayne and Garth provide comedic outlet for a generation that survived the 80s and are coming to grips with the 90s. In a time when corporations had all the power and the individual had none, Wayne and Garth try to battle against the evil empire that is their record label and its marketing/public relations agents. GenX was very much like this dynamic duo - idealistic and wary of big brands until their laid-back approach to everything allowed them to accidentally become fans of consumerism. It was all downhill after that first Starbucks frappacino.
Adrienne Niles (Brand Strategist) - Goonies
Group of kids facing losing their home decide to take matters into their own hands. They ride bikes all over town (with no helmets or parental supervision) and go on daring adventures with pirates and other villains. S#$% goes horribly wrong, and they don't call their parents for help. The Goonies also is a great example of all 3 kinds of stories we present to tour guides in Steps To Being Memorable - it's a total coming-of-age story, set amidst serious conflict with sweet resolution.
Brittney Joyce (Senior Consultant) - Reality Bites
"Hello. You've reached the winter of our discontent." The title pretty much says it all. In a time when GenXers were graduating from college into a fluctuating 90s economy (another upheaval and betrayal of institutions that were supposed to set them up for success), Reality Bites shirked what Baby Boomers defined as success and declared a manifesto for the slacker generation - “This is all we need – you, me and five bucks.” It's gritty, dirty, honest, pretentious, underambitious and shows, no matter what, you can always have a great time. Just like GenerationX.
Dani Napier (Associate) - This Is Where I Leave You
What happens when GenXers grow up? A dysfunctional family of four adult children return to their childhood home to sit shiva for their recently deceased father. The close-quarters causes them to reflect on how they got to be their cynical selves. Their mother, a celebrity psychologist and writer, often used their adolescence as material for her books. Meaning she spent more time psychoanalyzing her children than actually mothering them. The kids got the burden of raising themselves and the film explores how each have reacted since adulthood. The oldest boy has taken over the family business and feels a sense of duty for carrying on that tradition. While the youngest is a free-spirit and never had to take responsibility for anything. He had older siblings for that.
Agree? Disagree? Have other ideas? Holla at us on social media and tell us what movie you think best represents GenX and why. Use the hashtag #rendergenxmovie.
If you like our breakdown, consider hosting a movie series with your tour guides to understand today's parents!