Maximizing Wall Estate

We all have blank walls on college campuses. You walk by them and daydream of the possibilities - large graphics, storytelling, outcomes of your current students.

Our Principal, Trent Gilbert, long ago coined the term "Wall Estate." Your Wall Estate is the lot of those blank walls just begging for something, anything to help tell your institutional story.

Our client, Hofstra University, is seizing the opportunity to make the most of their Wall Estate! Since our visit earlier in 2017 (Hofstra makes moves fast!), they've implemented a campus-wide branding campaign to add more color, spirit and storytelling to bridges, stairwells, buildings and, most importantly, their Welcome Center.

Way to go, Hofstra! We're so PROUD of your hard work!

Photo credit: Andrew Cohen (Associate Director for Campus Visit, Office of Admission, Hofstra University)