Often campus tours miss the opportunity to immerse their visitors into campus and break the fourth wall. We call it sense of the butt. Don't just show me the stage, take me onto the stage. Don't just show me a classroom, sit me down in the classroom. Don't just show me a stadium, take me into the stadium. Take our client Furman University, often ranked as one of the most beautiful campuses, you don't just look at and walk around the Rose Garden, instead you take an immersive stroll through it and into the center/gazebo creating a 360° panoramic where you stop, smell and surrouned yourself in roses.
So how are you pulling guests into your campus during their visit? How do you spin them around and engage all their senses?