Scene: Open House in the late fall. Leaves are turning (well, for some of you). Lots of people. And an audience that includes high school juniors, seniors, applicants and admitted students.
As an admissions pro, the question "What year are you?" is the gateway to several types of conversations with a prospective family. We all know the conversation you have with a high school senior is completely different than one with a sophomore. They have two very different sets of wants and needs.
But do you really need to ask that question? Not at our client the University of Arizona. They have brilliantly designed the ribbons in photos below to attach to guest nametags to help identify who is who for their admissions staff. "I'm Ready for Zona Zoo" - I am talking to an admitted student. "Wildcats #1 Fan" - a sophomore with a little time to go in this process.
Families are none the wiser and helps staff quickly identify where a student is in this process. And is fun, creates memorabilia and includes a sense of play.
Way to stand out, Arizona (and help families stand out too)!