You've Got Mail!

There are few things in life that make me happier than when online shopping packages arrive. Sad, but true. In this case, J.Crew has stepped up their packaging with fun tape and quirky messaging about what's in store for me inside the box (see photo below). We've all seen packages from online retailers with fun, on-brand messaging on the outside. It makes you smile and leaves you feeling excited to open your package.

Translate this feeling to your email confirmations for campus visits. We often see emails that are very transactional and devoid of emotion. There are tactical parts of a confirmation email that are crucial to setting expectations (where to park, where to check-in for the visit), but we miss thanking visitors for being interested enough to visit our institutions and exciting, fun tidbits they can expect as part of the visit.

We often champion, "It's not what you do or say, it's how you make people feel." If you got your registration confirmation in your inbox, how would it make you feel?