The Perks of Starbucks Reserve

If you've spent any time with our team, you know some of us are Starbucks loyalists. On a recent trip to see a client in Seattle, we had the opportunity to visit the Starbucks Reserve Roastery & Tasting Room (also known as "Brittney's Favorite Place Ever").

Starbucks Reserve is rare coffees, roasted and brewed in small batches (ie: no PSLs here). There is an ever-changing menu filled with new, exciting flavors designed for coffee connoisseurs. And each coffee comes with a story about the farmer, region and varietal flavor profile behind it. Pretty awesome.

While they don't offer tours, they do offer a robust self-guided tour map, and they've done one thing well: they throw people at their guests. You're greeted right inside the door by a barista that walks you through the location and map. You're told to explore on your own but ask any and all questions to the closest barista near you. The baristas at the counter want you to sit, stay and have conversations - over an amazing cup of coffee. Did we also mention you get to pick your brewing method?

Technology is great, but it isn't always the answer. How can you use your existing people to help welcome guests, set expectations and blend a self-guided exploration of your campus with authentic conversations along the way? Now, that would be a {latte} fun.

PS: You know how Render loves a good bathroom. This one has a view of the Roasting Room while you wash your hands! 

PS: You know how Render loves a good bathroom. This one has a view of the Roasting Room while you wash your hands!