Render's Brittney Joyce recently attended Fast Company's annual Innovation Festival in New York City and spent a week trotting around the city to learn from some of the world's greatest brands.
Read on to learn what she learned from #FCFestival that you can apply to your campus visit!
It's all about me.
Ever wondered what your consumer behavior would look like if translated into a map? A stop at Pinterest's NYC headquarters showed us how choices for our boards, pins, and searches all connect toward predicting future behavior on their site and app. Searching for how to build your own backyard deck? Don’t be surprised if you see suggested posts in a few months about summer barbecues and patio furniture. Nursery decoration on your mind? You’ll be seeing some suggestions for Vegas vacations in about a year.
It’s a move toward a deeper dive on consumers rather than simply aligning them under one brand message or marketing campaign. It’s less about processing the masses, and more a move toward intentional targeting.
Creepy, I know. But here’s the point.
We’re all guilty of allowing prospective students to walk in the door, sending them on tour with a random tour guide, and hoping they get something out of it. Shouldn’t you know your visitors better to more accurately prepare for them? Can you take 10 minutes of every day as a staff to prepare for the next day’s visitors, learn a little bit about them, and intentionally match them with a tour guide with complementary interests?
Side note: Isn't this wall the coolest? It has physical "pins" you can take with you highlighting fun, interesting places in NYC.